MoviePass wants to let you go to the theater once a day for $10 a month

Re:MoviePass wants to let you go to the theater once a day f... by kosei on Tuesday August 15, 2017 @10:40AM (#15018567)

There's no risk to the movie theaters here, I just don't really understand how this business model works for MoviePass. Article says they're paying full price for the tickets and eating the costs.

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Re:MoviePass wants to let you go to the theater once a day f... by nolepointer on Tuesday August 15, 2017 @11:00AM (#15018821)

For the time being, yeah. But they say the eventual goal is to sell customer data to advertisers.

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Re:MoviePass wants to let you go to the theater once a day f... by nucleardog on Wednesday August 16, 2017 @12:13PM (#15028657)

Okay, but how much do they think that information is worth?

General admission to a regular movie here is $12. If their average user sees even 1.5 movies a month (might be higher - I imagine this kind of subscription would appeal to the type of people that enjoy going to the theater), they're losing $8/mo/user right off the bat.

If they get 100,000 users, figure in some operating/other costs, etc, they're looking at trying to sell 100,000 people's theater watching habits for like $1m/mo. That seems a little wacky to me.

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