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Re:Show HN: A stop-motion video of an engine by laurencei on Tuesday August 15, 2017 @08:04AM (#15017380)
IMO what is really clever about this is that it is a "sales" video - except you dont realise you are being sold to until the end, by which time you've enjoyed the video so much, the pitch at the end is reasonable.

And you've shown what the value is long before I asked myself the question "how much" - which I usually ask early in the process - but not here.

At least that is how I found it... great work.

Would be interesting to see conversion figures for something like this.

Re:Show HN: A stop-motion video of an engine by AlexMuir on Tuesday August 15, 2017 @08:17AM (#15017470)
I can't really share conversion stuff yet. But one interesting observation off the top of my head is that my customers MASSIVELY prefer paying with Paypal to Stripe, even though I deliberately steer them towards Stripe.

It was a massive pain to implement Paypal and I hated every moment of it but it produced an uptick in payments.

Re:Show HN: A stop-motion video of an engine by sleavey on Tuesday August 15, 2017 @08:23AM (#15017495)
Note the typo on your sales page at https://www.howacarworks.com/video-course#intro: "We're taaking a Mazda MX5 Miata to pieces"
Re:Show HN: A stop-motion video of an engine by AlexMuir on Tuesday August 15, 2017 @08:27AM (#15017528)
Thanks, fixed ready for next deploy :)
Re:Show HN: A stop-motion video of an engine by physcab on Tuesday August 15, 2017 @01:00PM (#15020015)
I just paid by PayPal. I'm reading this post on the couch relaxing and I have no desire to go get my wallet and dig out my credit card. Way easier.

Also, after watching a couple videos and reading the content, the production value and informational value of this is super high. By the time I learned what the price was, I was fairly surprised how cheap it was. $20 is what I spend on a sandwich and drink for lunch. So it was an automatic no-brainer. You could probably double or triple the price easily.

Re:Show HN: A stop-motion video of an engine by salzig on Tuesday August 15, 2017 @02:17PM (#15020844)
Same for me, the price is a no-brainer.
Re:Show HN: A stop-motion video of an engine by jweather on Tuesday August 15, 2017 @11:17AM (#15018995)
I already have a PayPal account linked to my bank account. I wouldn't keep a balance in my PayPal account, but it's the most frictionless way for me to pay online. I haven't set up a Stripe account yet for no very good reason.
Re:Show HN: A stop-motion video of an engine by tome on Tuesday August 15, 2017 @08:48AM (#15017665)
> customers MASSIVELY prefer paying with Paypal to Stripe

That's interesting. Do you have a theory about why that is?

Re:Show HN: A stop-motion video of an engine by necula on Tuesday August 15, 2017 @09:18AM (#15017906)
I just paid for this using Paypal. I prefer paying straight from my bank account rather than using a credit card. My debit card (Dutch pin card) cannot be used for online payments, but Paypal is connected to my bank account. Is Stripe able to do something similar?
Re:Show HN: A stop-motion video of an engine by tinco on Tuesday August 15, 2017 @10:00AM (#15018200)
Same here, also Dutch. I, and I think almost all Dutch people with me, prefer paying from a debit account. This means either iDeal or Paypal with a connected bank account.

I've never integrated Stripe, but it seems it is possible to use iDeal with stripe:

https://stripe.com/docs/sources/ideal

Re:Show HN: A stop-motion video of an engine by tumblen on Tuesday August 15, 2017 @12:41PM (#15019808)
Just curious: would you have not purchased if PayPal wasn't available and you had to use a credit card?
Re:Show HN: A stop-motion video of an engine by necula on Tuesday August 15, 2017 @02:23PM (#15020898)
I would've this particular purchase, I'm one of those "DIY auto repair enthusiasts" :)

Using the debit card (PayPal) is just a way of tricking myself into buying stuff really :) With credit card I am constantly reminded of how much I have left of my limit (just like seeing how much cash I have left in my wallet) and next month I'm hit with a big bill for stuff I bought "long time ago".

Re:Show HN: A stop-motion video of an engine by vertex-four on Tuesday August 15, 2017 @10:01AM (#15018213)
Stripe can in America, through the ACH system. Seems to be able to do SEPA direct debit these days if the vendor is in the EU, too.
Re:Show HN: A stop-motion video of an engine by oxryly1 on Tuesday August 15, 2017 @12:56PM (#15019967)
All my friends use Stripe, but I'm stuck with PayPal b/c I don't have a debit card.
Re:Show HN: A stop-motion video of an engine by rwieruch on Tuesday August 15, 2017 @09:25AM (#15017955)
Do you have any numbers on conversion rates of Stripe vs Paypal?
Re:Show HN: A stop-motion video of an engine by pingec on Tuesday August 15, 2017 @09:21AM (#15017932)
Interesting, what I got out of the video is that they seem to use Unior tools and in fact I thought it was an ad for Unior at the beginning of the video.

Might have something to do with the fact that I have been considering Unior tools for a long time now but always postpone (because of the price).

Re:Show HN: A stop-motion video of an engine by AlexMuir on Tuesday August 15, 2017 @09:40AM (#15018055)
Unior provided the tools for this course. They really are great quality - and run by real people who are proud of what they make. I went to their factory in Slovenia where they make 99.9% of everything they sell. We talked about making the series and they saw the potential in it and supported me when it really looked a risky bet. I'm very happy to advocate their tools because they are genuinely good, European-made and backed by proper engineers.
Re:Show HN: A stop-motion video of an engine by chiph on Tuesday August 15, 2017 @10:29AM (#15018464)
How many 10mm sockets were lost during production? :)
Re:Show HN: A stop-motion video of an engine by dsfyu404ed on Tuesday August 15, 2017 @02:05PM (#15020725)
Probably none because when you're not trying to beat the clock on book hours you don't make as many mistakes.