I actually live in Sweden, and I can tell you that there hasn't been any social engineering projects at a large scale. Sure, there has been some adjustments to teaching and elementary school, but gender norms are very much alive and well here. It's not nearly enough to change a few things in school to actually make a dent, there's still soooo much influence from media, advertising, role models, friends and most adults.

I won't be upset at all. My opinion is simply that is the only reasonable/ethical way to go about it if we choose to do so.