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Re:High End CPUs – Intel vs. AMD by axaxs on Friday August 11, 2017 @12:32AM (#14986594)
Well...I don't know the entire history, but only my memory...which admittedly is never an accurate source. At that time, it was stated Jim Keller was brought back to AMD specifically to work on something which became codenamed 'Zen', since AMD was getting pounded in their previous ventures(Bulldozer et al). I was excited then, then forgot, and then Ryzen was born.
Re:High End CPUs – Intel vs. AMD by posguy on Friday August 11, 2017 @01:19AM (#14986755)
Yea, he definitely came in at an interesting time, right as Lisa Su came to the fore, locking down the PS4 and Xbox One. Following this Lisa pared back the product lines so they weren't spreading their engineering talent thin, which AMD badly needed to do.

Remember that ARM Seattle core AMD announced in 2012[1], to be launched in 2014? Here we are in 2017, and its finally just becoming available in significant quantities...

Diversions like that were what was keeping AMD from putting enough engineers on the task of building a solid CPU core.

1 - https://semiaccurate.com/2012/10/30/amd-announces-an-arm64-s...