I do think there is something of a point there in that combined industrial and commercial use account for a larger portion of overall consumption. But, residential use is still significant.

This chart is old, but has a nice quick visualization of where you might want to focus.

https://www.epa.gov/sites/production/files/styles/large/publ...

At least showing that for residential use, upgrading your AC, refrigerator, etc is probably higher impact than focusing on lighting.