>>though it does seem to me he's set up something of a cottage industry churning the same general idea into a sequence of very similar books

True, he has, but his thoughts on randomness and such are very important. Yet, they don't seem to get through to the zeitgeist. In my view, he needs to publish a few more books on the subject to emphasise the point even more.

He reminds me of a professor that's always looking down on everyone because no one is smart enough. But, I'm a fan of his work and many of his views.