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Re:Amazon owns a whole collection of secret brands by specialist on Tuesday August 08, 2017 @12:04PM (#14959230)
I, for one, am keenly interested in all things Amazon.

I've been following L2 Inc for a few years now. Their analysis suggests switch to voice is enabling Amazon to diminish brand value.

"How Amazon is Dismantling Retail"

https://www.youtube.com/watch?v=3MOwRTTq1bY

Any independent analysis that confirms, refutes, or adds nuance piques my interest.

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