Plus, most other companies will refuse to supply goods and services to it lest they feel the backlash of catering to racists.
Not exactly a feasible venture.
See e.g. https://en.wikipedia.org/wiki/Criticism_of_Coca-Cola#Investm...
Actual experience has proven beyond doubt that boycotts don't work, and even if a company has blood on its hand, their deeds are quickly forgotten.
But you can't bring up the Apartheid and not dig through a huge history of companies, countries and people explicity or implicitly supporting it.
Doesn't justify anything of course but Coca-Cola wasn't the only company doing it
Didn't change much.
> Doesn't justify anything of course but Coca-Cola wasn't the only company doing it
That's my point, though. Plenty of companies have engaged in abhorrent acts, with little meaningful consequences to them. The market is not good at solving these types of problems.
The market won't give you the solution you seek; the issue does not impact profitability enough.