Re:Tesla seeks to raise $1.5B to fund Model 3 production
by mschuster91 on Tuesday August 08, 2017 @07:43AM
(#14956755)
> If Tesla can continue to sidestep the traditional dealer franchise network
The problem is: a Tesla is radically different from any other car. You need specialized knowledge (especially in HV distribution) to properly repair it, and most likely also ultra-special tools, and from what I've heard (eg https://forums.tesla.com/forum/forums/replacement-parts-why-...) spare parts are extremely hard to come by, even for official Tesla shops.
So basically you need a massive network of official shops and dealers in order to assure the customers that their damaged/broken car is going to get fixed... and that's where BigCar has an advantage: all they need to do is to train one or two employees at each existing shop/dealer in how to service/repair an electric car, and they have the entire country serviced. Tesla on the other hand has to build the stores, hire and train personnel on their own... and that's a significant hit on capex.
The problem is: a Tesla is radically different from any other car. You need specialized knowledge (especially in HV distribution) to properly repair it, and most likely also ultra-special tools, and from what I've heard (eg https://forums.tesla.com/forum/forums/replacement-parts-why-...) spare parts are extremely hard to come by, even for official Tesla shops.
So basically you need a massive network of official shops and dealers in order to assure the customers that their damaged/broken car is going to get fixed... and that's where BigCar has an advantage: all they need to do is to train one or two employees at each existing shop/dealer in how to service/repair an electric car, and they have the entire country serviced. Tesla on the other hand has to build the stores, hire and train personnel on their own... and that's a significant hit on capex.