Whether we figure out a less carbon intensive way or just consume less, I think we can agree the benefits are the same.
I have a pet theory that we've reached a kind of "Peak Comfort". While commerce and industry yearns for more revenue, I hope that at some point the average consumer will start to say "Hey, this is probably enough comfort for me, I should focus on other things in my life." Whether that manifests in using less electricity, buying fewer fancy technology bits or sticking with their current car a few more years. Perhaps that is a naive hope, I am not sure.
Reducing waste (CO2) will boost profits.
https://en.wikipedia.org/wiki/Muda_(Japanese_term)
Industry is asking for a carbon tax. There are few holdouts, for political and personal reasons. Namely, fear and ignorance.
Then some company works out how to do the same thing in a less carbon intensive way, and it's cheaper.
That's the whole point. This isn't fixable without pain, no matter how people pretend.