What does this even mean?

> The Open Data Protocol (OData) is an open protocol for sharing data. It provides a way to break down data silos and increase the shared value of data by creating an ecosystem in which data consumers can interoperate with data producers in a way that is far more powerful than currently possible, enabling more applications to make sense of a broader set of data. Every producer and consumer of data that participates in this ecosystem increases its overall value.

I think it's confusing speak for a query language using a rest model that returns data in various formats such as atom/json.

I wonder why Microsoft insist on using this kind of language when talking to programmers: they're just asking for the hate of the hacker community.

Couldn't they at least try to fake competence? Sentences like:

Today, “M” is not yet a shipping product, so customers should definitely use T-SQL for their mission-critical applications.

Smell like FAILED PROJECT from 1000 miles away.