And, as I said above: It's not a monopoly. But, it is a comfortable place to exist profitably without a lot of risk of losing your customers.
Also, you've wholly missed my point about complexity. Some problems are hard because of external, uncontrollable, unpredictable, complexity. Import/export is that kind of complexity. I'm talking about predictable complexity. Again, to come back to warehouse automation as an example, which you hate, but makes my point. A warehouse has a lot of moving parts (people, machines, inventory, shelves, whatever TF), but it is finite and is a mostly closed system. The inputs and outputs usually match up, and you can predict what's going to happen with ins/outs and all the people and things that make the things move in and out. It is complex because it is large and there are a lot of people involved and many of them would need to be trained to use any new system that automates it. It is not, however, chaotic, and involving many competing factions, like import/export.
This might be included as "installation" costs, along with and engineering integration with other information systems, Related is the organizational purchasing process, expensive for larger transactions: determining requirements, evaluating alternative vendors and solutions, sign-off from legal and upper management, and so on. Change itself is disruptive, there'll be teething problems, other systems will have to adapt, and other knock-on effects apart from training itself. These are one-off costs that you'd prefer not to incur again, unless there's a very large benefit (your example of 10x is worth it, but not (11/10)x).
All are switching costs.
I understand the point you're trying to make, but that was a terrible example. Even then, I don't agree with the answer. Complexity isn't a deterrent to market, otherwise some company would have locked up international import/export by now. The market's response to complexity isn't typically a monopoly but rather very fragmented hyperspecialization (which is the case for both international import/export and warehouse automation).
What people are suggesting here is very well studied in economics: it's called a natural monopoly. And suggesting that you just focus on building a natural monopoly is about as facile as suggesting you just become a billionaire. Building a natural monopoly takes a mountain of time, money, and expertise. It's way harder to build a natural monopoly than it is to build a $1B business that has to compete.