Do you mean lead generation to potential restaurants, like an affiliate setup?

Or lead generation for restaurant customers?

In this context it almost certainly means "We filled 68 tables for you this month. That has obvious monetary value to you. Pay us and we will continue delighting you."

Hmm, I'm not sure how we could directly correlate mobile website hits with actual customer visits. Although being able to record those metrics would be a great selling point.

OpenTable/Groupon has an advantage there since they have a very direct method of measurement.

Eh. This is the sort of thing I would (and might) recommend to my restaurant-owning clients free-of-charge, which is why they call me when they have other trouble, and why they recommend me to other people, which is where I make money.

That's not to say that it's a bad idea, just that it wouldn't change my recommendations, personally.

Sounds interesting. Can you give an example of how this might work? It hadn't occurred to me that you could do such a thing without physically exchanging money. Everything I can think of off the top of my head would involve tracking code that presumably the customer wouldn't be able to validate is legitimately tracking leads.