Not the side you think.

Sokal punked a minor journal that was not particularly well known in the field. His book with Bricmont, attacking "postmodernism", on the other hand, was published by a major publisher, even though large swaths of it had been thoroughly debunked.

No, I was talking about a more personal connection. In the publish or perish environment it's easy to submit gibberish that sounds reasonable just to get another paper out there.