Noam Chomsky used to talk about how there are markets for good journalism. Economic journalism for people on wall street. Academic journalism for academics. These journalists are usually high quality, because they have to be, their audience understands the topic material and will make economic and career bets based on the text. By contrast, many types of mass reporting (economic reporting for the masses) has no such constraint, and hence becomes subject to whoever the highest bidder's spin/story is.