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Re:Apple Reports Third Quarter Results by MBCook on Tuesday August 01, 2017 @05:54PM (#14905741)
But they ALSO replaced the Air 2 with a really nice device at $330 instead of $500. I'd expect that's far more responsible for the increase than the 10.5" and should continue for a while at least.

Edit: according to MacStories iPad revenue is only up 2%. That would fit with a lower profit device being a big part of sales.

Re:Apple Reports Third Quarter Results by matwood on Tuesday August 01, 2017 @07:26PM (#14906458)
> But they ALSO replaced the Air 2 with a really nice device at $330 instead of $500.

Yep. And if you watch Best Buy, you can get it on sale even cheaper (~$299). An iPad at that price pushes out almost every contender tablet out there.

Re:Apple Reports Third Quarter Results by MBCook on Tuesday August 01, 2017 @07:31PM (#14906485)
It's too bad the screen isn't quite as nice as the Air 2, but the processor is dramatically better.

It really is a fantastic price point.