And what does a BMW 3 series cost, which competes with the $55000 Model 3? That price currently includes all options, including the enhanced auto pilot. I looked onto the BMW configurator this weekend, and depending on the options selected, it is somewhat cheaper or more expensive than the Model 3, on average, they are very competitive. If you don't need the high range battery, the Model 3 is likely to be cheaper even (if you don't count the basic BMW with a 3 cylinder engine and 129 hp).