Re:Why the Best Doesn't Always Win (1996)
by icebraining on Monday July 31, 2017 @04:45PM
(#14895737)
The App Store only came later (in fact, after unofficial "stores" like Cydia were already available), the original plan for the iPhone were "web apps": https://9to5mac.com/2011/10/21/jobs-original-vision-for-the-...
And because they did a much better job at building the platform the second time around. iPhone was not just first product in its category, the App Store provided developers a way to quickly make money on the platform, in turn making the iPhone the default choice for consumers and businesses.
Jobs learned a lesson from losing to Windows, and made sure it didn't happen again.