Re:Email Newsletters Are Still A Serious Business
by jasonlbaptiste on Monday July 05, 2010 @04:47PM
(#1489061)
Small-medium sized business owners are worth a lot of money. I think there's a ton of room there. I've thought about that demo as well. You'd really have to keep it tight.
Re:Email Newsletters Are Still A Serious Business
by pkmehta on Monday July 05, 2010 @05:50PM
(#1489200)
Yes - keeping it tight given the diversity of that audience will be key.
In your experience, is there a # of subscribers at which newsletters become interesting to advertisers? e.g., min of 10k subscribers, 20k, etc?
Do you think there is room for something targeting the entrepreneurial demographic? (if there is such a thing) I'm not talking just startups but small biz types of which there are many. The problem is that the group is heterogeneous but would seem to be valuable to advertisers if there was content the group valued.
On another note, I've heard newsletters by some big established media outlets, Forbes, Fast Company, etc charge $250 per thousand subscribers. Seems absurd but what we were quoted once for an ad placement in of their newsletters.