I expect people who want robust investigations of what half trillion dollar companies are doing to pay for news, not expect reporters to devote say 1/4 of a year to an investigation at a cost of probably $100k+ (their salary, expenses, editors, travel, etc) in exchange for a couple hundred thousand pageviews with $0.1cpm ads. Though spending $100k to make $50 is actually supported by the valley =P ... but it doesn't lead to a robust public press.