There is even a hidden logic to picking a brand product: when I recognize a brand, chances are high that if I had read something scandalous about that brand in the past I would not fail to make the connection. Whereas when I am looking at a noname with a "brand" as recognizable as an IPv6 address, there is no way I could make the link between product and something bad I might have read about it in the past.

"It's famous, I would have heard about it if they were all duds"