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A comment on P&G Cuts More Than $100M in ‘Largely Ineffective’ Digital Ads. Parent comment

Re:P&G Cuts More Than $100M in ‘Largely Ineffective’ Digital... by dp-tyvek on Saturday July 29, 2017 @02:28AM (#14879858)
In my (anecdotal) experience a lot of people just go for the familiar brands when buying commodity products. Surely creating brand awareness must have some kind of effect.
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Re:P&G Cuts More Than $100M in ‘Largely Ineffective’ Digital... by colbyh on Saturday July 29, 2017 @12:31PM (#14881926)
yeah that's why I said at that scale, for this suite of brands, all marketing is brand (i.e. brand awareness) marketing.
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Re:P&G Cuts More Than $100M in ‘Largely Ineffective’ Digital... by mrcn on Sunday July 30, 2017 @05:54AM (#14885261)
they may buy a familiar product, but they definitely buy the available product.
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