It seems that unless you have a technology-first company, this is extremely hard to retrofit. Agents who join Prudential join an agent-first company that has some back-office technology as a cost center. Commissions and fees likely reflect that.

Without offending Redfin agents (my last two real estate transactions were through Redfin, so I'm obviously a fan), with Redfin one is dealing with the site first and "some disposable agent they've assigned to handle my case" second. It's unlikely that many in real estate world, driven by egos and projected success, would succumb to a role of a simple customer service agent.