Yes, I get it - working as a clerk in a store like Walmart is not the most luxurious job in the world. But I, as a client, is not at fault that the clerk is not a billionaire hedge fund manager (neither am I btw). On the contrary, the money that I bring in are partially paying his - admittedly, far from luxurious, but still nonzero - salary. He is not forced to work this job, he could leave at any moment (he'd have to give up the salary of course). So is it really too much to expect some nice disposition towards customers which pay your living? I really don't understand how it's unreasonable and "degrading" to expect that. Singing maybe going too far (OTOH, the video looks like a dreaded "teambuilding exercise", that's the whole other story), but a nice smile?
A couple points worth mentioning:
1. For most retail clerks, the choice to leave is often "stay in a shitty job I hate" vs. "become homeless and starve (and potentially my family as well) because there is a lack of other jobs, high competition for them, and I live paycheck-to-paycheck because the jobs I can get pay minimum wage with no benefits."
2. It might be different overseas, but in the US at least the vast majority of retail clerks are paid hourly at the minimum wage. In fact, many retail employers do their best to have managers play games with people's scheduled hours to keep them under the amount that triggers benefits and overtime.
So in many (dare I say most?) cases, yes, it is too much to expect some nice disposition by default. That said, I would hope most people, when treated nicely by customers with realistic expectations, would respond in-kind.
I'm not sure why talking about emotional labor, smiling and singing, suddenly brought on doubts about decency, niceness, and assholeness in the following reply. I see that as very stressful expectations to have for somebody.
Smiling is a communication of internal feelings. It puts pressure on me as the customer as well when I know my mere presence is an on-button for an emotional act for people. How draining for both parties.
I don't think that video exemplifies the American stereotype you think it does:
1. One of the people recording this was singing sarcastically-- purposefully off key, and in a tone that clearly signals to other Americans that he is mocking the thing he is being made to do. He also posted it on Youtube to criticize Walmart.
2. Most of the people aren't really participating. Look at that person who is literally an aisle away from the action! There's also a group just watching the person who isn't in uniform make yet another recording.
3. Do you really think the guy forced to play the lead Walmart cheerleader to that un-licensed Queen ripoff is a realist? Do you think he feels anything but shame and embarrassment that his most famous moment is a pathetic (and ineffectual) attempt to wring a tiny bit more productivity out of his no-benefits part-time staff?
4. Have you ever been to a Walmart? The cashiers at Walmart don't smile, and rarely look up at you.
Compare to:
"Guten Morgen. Your corporate overlords have seen fit to allow you to be the only unionized Walmart in the world for another day. So give thanks, and continue not smiling as that would otherwise betray a transcendental lie. That's the German Walmart Guarantee!"
edit: forgot that German nouns are capitalized
https://www.youtube.com/watch?v=dKd2unIg5Rk
https://www.youtube.com/watch?v=Njp7ZPeUy2w
https://www.youtube.com/watch?v=mk7qF2eXkgQ
https://www.youtube.com/watch?v=53AAezi_R8U
The first video isn't in English, and is indicative of reach.
Some people are into this, and some aren't -- but if you are poor and working retail, then you must smile and sometimes sing.
https://www.youtube.com/watch?v=JOkQJm_UGM4