Yep...it's been like that for a while. Undergrad in computer hardware engineering, masters in EE. Done plenty of embedded work in school and internships and thoroughly enjoyed it.

Web dev/backend dev for the last 10 years.

I often wonder who, in the long run, would be the ones to push the boundaries when you can get a very good pay doing some generic software engineering job (similarly I have friends go several years into a STEM phd to drop and go into CS masters program)