Re:Elon Musk’s Tunnel Plan Isn’t as Crazy as SpaceX or Tesla
by sna1l on Tuesday July 25, 2017 @01:19PM
(#14849733)
I feel like this is one of Musk's greatest strengths. His bread and butter is taking slow moving industries (see: rockets and cars) and coming in with smart people with a framework to succeed. As a marketing ploy, he then sells his grand vision (going to Mars, all self driving cars). I don't mean to say that he won't succeed in these grand visions; I think he will, but fundamentally his success is based on taking outdated, slow moving industries and taking them to the next level.
Honesty has phenomenal draw in marketing when the recipient agrees with the message. Even if one's disagrees, the product is harder to attack when everyone around it is honest.