Google could do the same thing but unfortunately when I use the search function and search for "Rachel" (I have two in my address book) the first result is a web search for Rachel Maddow -- useless.

I was pointing out that if Apple enabled developers to their data into the main search functionality, it doesn't necessarily mean that the search results will be useless.

Ok well...first...you're using "straw man argument" wrong since I'm not trying to refute Apple's position (not trying to be snide but just to make you aware for future use)

On your point you're certainly right but I'd argue this is where we get into the realm of "pragmatist vs perfectinist". There is a UI hit to returning 1,000 results as opposed to 2 or 3. It's a small hit but it is there. Apple, as the creator of the device, has the right to choose to be perfectionist about things even if it makes developers unhappy

In my original post: s/straw man/weak argument/

I'm in disagreement with the idea that developers will abuse something that Apple has ultimate control over.

A few will abuse it, ruining it for everyone, unless Apple polices it vigilantly, which is a lot of work and tends to cause PR problems.

An app that goes wild can simply be uninstalled.

s/will abuse/can abuse/

I guess I should have been clearer. Apple can make it so that it's impossible for developers to abuse it.

Yes, Apple has that right. Is just a matter of choice for Apple and for developers.