> And Netflix is blocking VPN's. The original reason was it didn't have licenses for certain regions, but then what of original content?

This is a good point, but note that a bunch of the special "Netflix" content is actually licensed from another country. Also some of "their" content is stuff funded in concert with others, who will have retained certain restrictions (bogusly called "rights" in legalese)

So the total amount of material Netflix owns free and clear probably isn't big enough for them to bother with special-casing. If it were it would be in their interest to do so as a way of putting pressure on others.