"This is an essay about go-to-market strategy and market development. It’s also an essay about company culture.
Specifically, it’s about how the market focus and culture that helped a company reach significant heights can rapidly transform from critical assets into potential liabilities…and what to do about it.
While Twilio is the focus of this essay, this essay is not just about Twilio. It could be about about ANY potentially disruptive company with brilliant founders, venture-scale ambitions, great products, a top-notch team, and traction to die for."
+ increased decentralized decision making + less monolithic systems architectures and complex integrations + quicker/cheaper ability to take software from pilot to production
Do developers become the new gatekeepers of the large enterprises?
I doubt it. From what I see is that developers can do a few things but as soon as the IT department hears about it they will try to standardize on a solution. And you are back in big Enterprise sales. In the end the CIO wants to keep his/her budgets and power.
I just went through this. We prototyped a system and thought it would work. IT jumped at it and made that supplier the company wide standard. In the meantime we got some doubts and will probably jump ship. But IT is sticking to their decision.
Stripe is about payment and payment will be at the core of most businesses so it makes sense for the higher ups to take an interest.
If they figure it out, they will own their markets because frankly their products are better since they were user first.
I think it's important part of building a company - recognizing that the heart and soul that led you to say $100M sales can completely differnent from what leads you to $1B. It's almost like a mini innovators dilemma for startups.