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Re:The rise of passive investors by w23j on Friday July 21, 2017 @07:33AM (#14819569)
They already do: "The loss leaders of the investment world" [1]

Their theory? You'll come in the door for the index ETF and stay for the more expensive funds, the alternative investments, the retirement advice.

[1] http://www.reuters.com/article/us-column-stern-advice-idUSKC...

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