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Re:Designing a Bottle by ckastner on Thursday July 20, 2017 @08:25AM (#14811835)
I do believe they are trying to do something, but it has more to do with marketing and product placement than with design.

Lastly, we did our best to follow the “less but better” teachings of 1960’s Braun designs. These enduring designs are known for their stripped down features and clean lines. No unnecessary buttons or extraneous curves, just what you need; everything in its place.

It's a bottle. There's no need to evoke Braun or their “less but better” approach, it's always just been a vessel and some sort of cap.

Re:Designing a Bottle by staticassertion on Thursday July 20, 2017 @09:31AM (#14812253)
This is silly. Your argument is still "It's a bottle therefor stop making a big deal about it" - it's someone's job to care about it. They explain the problem they set out to solve, how they solved it, a background to how these problems are solved (I don't know shit about design, so the "less but better" reference is actually interesting).

If you want to say "It's marketing" no shit, anything any company publishes ends up going through marketing at some point. Every tech blog a company has is marketing. Who cares?

Re:Designing a Bottle by zichy on Thursday July 20, 2017 @09:49AM (#14812381)
It's more about being pretentious.

If you show me a nice program you coded, I'd say "that's cool".

If you show me a nice program you coded and tell me that you've been inspired by John Backus, Richard Stallman and Linus Torvalds, I'd say "yeah well it's still a program".

Re:Designing a Bottle by ckastner on Thursday July 20, 2017 @09:56AM (#14812453)
Thank you -- that's exactly how I feel about the Braun reference.

The "program" here being one of the simplest imaginable, with literally thousands of years of prior art.

Re:Designing a Bottle by staticassertion on Thursday July 20, 2017 @09:59AM (#14812472)
What if they actually were inspired by one of them? Why not give some background and context to a crowd that may not be familiar with various icons?
Re:Designing a Bottle by ckastner on Thursday July 20, 2017 @09:55AM (#14812430)
No. My argument was that a bottle was a vessel with a cap, and evoking Braun's “less but better” approach, while interesting (iconic, even) in itself, is unnecessary. To me, it merely sounds like pointless name-dropping.