So I feel obligated to post the full bit (from wikiquote)
>Wonka: [angrily] Wrong, sir! Wrong! Under section 37B of the contract signed by him, it states quite clearly that all offers shall become null and void if - and you can read it for yourself in this photostatic copy - "I, the undersigned, shall forfeit all rights, privileges, and licenses herein and herein contained," et cetera, et cetera... "Fax mentis, incendium gloria cultum," et cetera, et cetera... Memo bis punitor delicatum! It's all there! Black and white, clear as crystal! You stole Fizzy-Lifting Drinks! You bumped into the ceiling, which now has to be washed and sterilized, so you get... NOTHING!!! You lose! GOOD DAY, SIR! [returns to work]
Yeah, as a kid, I too thought Wonka was serious. It took viewing it as a much older person to see the satire there.