I use Snapchat, there are many stories from natgeo, vice, mashable, etc. So this seems like quite a natural progression for some other news sites. At least they’re trying to stay relevant.

Edit:

Just watched it: there’s a new section in Snapchat called shows, and it seems to be differentiated from stories. The show is extremely short and vapid, but still entertaining. What more can you expect from the low attention span of Snapchat users themselves?