Who do you consider to be your dream journalist / dream publication? For publicizing your launch it's very challenging to get the interest of outlets I mentioned elsewhere in this thread unless you have name-brand funders and / or an established track record. Here's an example of a new company that was able to get this kind of attention because it had these elements: https://www.fastcompany.com/40439810/this-new-site-sells-foo...

If you don't have these then getting your dream journalist to cover your launch will depend very much on how compelling a story you're able to craft around your product and the impact it will have. Don't underestimate what you're doing but also be very critical about it. I like the simple question mentioned in the Backblaze piece: >be really honest with yourself: if you weren’t involved, would you care?