Google agrees to buy ITA Software for $700 million

Re:Google agrees to buy ITA Software for $700 million by solutionyogi on Thursday July 01, 2010 @09:55PM (#1479883)

From the page you linked:

Note: Tickets cannot be purchased directly from ITA Software. If you find a fare you like, you can give the information from this site to your travel agent or airline when making a booking.

This is a deal breaker. I do not want to contact travel agent OR airline customer rep for booking my tickets. I want to find the best fare, enter my credit card and be done. Also, why should Travel Agent OR airline honor the fare which you posted when we all know that flight ticket pricing is highly dynamic?

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Re:Google agrees to buy ITA Software for $700 million by giantfuzzypanda on Thursday July 01, 2010 @10:20PM (#1479935)

ITA Software provides the back-end for other online travel companies. They don't actually sell tickets, so if someone is misinformed about their site and tries to buy a ticket they are told where to actually do so.

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Re:Google agrees to buy ITA Software for $700 million by mkramlich on Friday July 02, 2010 @12:04AM (#1480131)

What you desire is the exact sort of use case that companies like Orbitz were created to serve.

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Re:Google agrees to buy ITA Software for $700 million by smackfu on Friday July 02, 2010 @12:14PM (#1481483)

Given the detailed info from an ITA search result, any travel agent can book that exact fare, or determine that it has sold out. All those obscure codes do mean something!

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