Now that's a good point I hadn't thought of! Hmm. OK, now I'm less optimistic about the Auctomatic deal. [that wasn't sarcasm, that was sincere]

I think the Plenty of Fish model (lots of traffic, high priced sponsorship ads and affiliate links to more targeted or efficient sites) is a better bet for high value domain names, given that characteristic that you pointed out about the people unable to find a search engine. They might not know what they're doing, but you can be darn sure they click on ads!