I once saw a press release about Goldman or one of these other big money firms and how they were going to build software "like a startup". In the photo that accompanied it were a group of guys wearing hoodies that had some lame slogan on it, trying to woo Silicon Valley talent to come to finance by showing how they were cool now.

Under the hoodies were expensive shirts and ties.

The picture had exactly the opposite effect of what it intended- it showed how fake and false the 'culture' they were portraying was.