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Re:“If your whole business relies on us, you might want to p... by warrenm on Friday July 14, 2017 @02:35PM (#14772157)
Wired called it "plogging" - PLatform blOGGING.

http://www.wired.com/2015/10/long-blogging-hello-yep-going-s...

Of course, "platform blogging" isn't new: Sett, Stumbleupon, and the good ole standby "webrings" were (and still are, in some cases) forms of bringing multiple authors together into a general community

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