I love it, especially how you summarized the key points in one or two sentences instead of going into lengthy stories.

It seems the key strategies can be listed as follows:

1. Great video which demonstrates a good knowledge of the community (Dropbox)

2. Viral (aka sharing) features built in (Instagram)

3. Leveraging existing userbase (Instagram, Product Hunt)

4. Exclusivity (aka invite only) (Spotify, Facebook, Quora)

5. Reaching out to competitor's users and doing a better job than the competitor (AirBNB)

6. Getting the tougher side of the marketplace on board first (Tinder)

7. Offering rewards for signing up etc. (Paypal, Yelp)

8. Starting with a premium service first to deliver best user experience, leading to word of mouth (Uber)

9. Contests (Youtube)

10. Influencer outreach (Etsy)

11. Seeding site with good content (Quora)

Do continue with this site. I find it to be a very valuable resource.

I'm glad that you like the content :) Thank you! I will add more content soon since I've gotten more resources from the comments too.

I wish it was more detailed than a few sentences for a company. If keeping it short is going to be your thing, at least link out to references that are more in depth, such as previous interviews, etc.

True, some of the explanations are too short. I will add more details into some of the company pages. Thank you for your suggestion!

Hi, I built this site to show how companies (mostly in tech) got their first users / how they got viral. Hopefully, people will get some new inspirations on how to get new users based on what have been done in the past :).

This is some great information - however clicking Back after reading some info scrolls the homepage back to the top. The categorization into separate categories is probably not too useful at this point - it might make more sense to just have a single page with all the companies and their strategies listed.

Anyway, great idea for a site - maybe you could add a post to Twitter or Facebook button to help spread it around.

Thanks! I will try to trim down the unnecessary categorization. I have also added a share button as you have mentioned (only on Twitter to start with) :). I will definitely add more share buttons.

I like the clean uncluttered design of the site. You could find some founders to interview a la https://www.indiehackers.com/ to get more detailed information on the early stages of a startup.

It would be nice if the site worked without javascript as well.

Thank you! And thanks for the link to indiehackers. I could find some company informations there that I could not find before (e.g. Sidekiq and Shogun). I will definitely add more content very soon.

Will try to find workaround regarding the javascript too.

All the examples are from network-effected services.

Some great content on the site but the layout is buggy on crappy old Android phones with small screens.

That's what I noticed too. I'm trying to figure out a way to fix the layout on mobile devices. Thanks egfx :)