That is a hard sell because requires a truckload of configuration and internal expertise to get a working product out of it, and it ever only solves only some very narrow ranges of solutions.
In typical IBM style, since they can't have a multimillion research division going in red as that would get a bunch of management in trouble, they moved more and more product under the watson name to pad up the division growth and sales numbers.
That's the point where it is now after hoarding anything internal with value. You can see more or less the same with their cloud offer.
More seriously, do you think Microsoft would have been more honest if they'd called Windows "Microsoft Graphical Multitasking Operating System"? Or if BMW had gone with "BMW Better Performance And A Cooler Badge But It'll Cost You" instead of "BMW M"?
Brand names exist for a reason.
Hmm, I'm having a hard time figuring out the N. Ideas?
[1] E.g. they're pretty open about renaming existing things to fit under the Watson brand: https://www.ibm.com/blogs/bluemix/2016/10/predictive-analyti...