Seriously? You're sitting here on an influential industry message board in a discussion about a company that is the largest social network in the world, with an incredible amount of indirect political influence, trying to tell me that words don't matter.

They matter a lot less than hunger or starvation or poverty or lack of opportunity which is what those word represent. You can say words all day but they won't change a thing.

The petty internal fights of Facebook co-workers crossing out do not matter. Without this article you'd never even know it is happening and just because someone is using the right shibboleth doesn't mean they are a good actor.

No, just stop. You're fighting the wrong battle here. "Black lives matter" has a very specific meaning and "all lives matter" is a bigoted attempt to undermine the message. Don't try to whattabout me into a bunch of other stuff outside of the scope of the point I was making.

So you're gonna put words into other mouths and pretend to understand their motivations (they're just bigots)...and then complain about the same thing?

Surely if all lives matter they would stand with BLM, and not cross out their message. Seems biggoted to me.