I often think how better off Uber would have been had they stayed away from markets which no sane company would chose to compete in until, at least, a few years of founding, let alone an operation-heavy company like Uber. In India, autos are already way inexpensive and customers are too price-sensitive to prioritise service. Although, Uber has become the dominant one here but it'll take a while to understand how profitable the bet on India was.

Travis didn't just want to dominate the industry, he wanted to dominate the world: a megalomania to a whole new level.