The very first serious internet campaign I ever noticed was Britney Freakin' Spears. When her first album came out, she, in her little school girl outfit, were in literally half the banner ads you'd see in an average day. TV, magazines, etc. She was EVERYWHERE. I got the same impression with this Rick and Morty thing. After months of it, I finally watched about 5 minutes of it, and proved to myself that there was no way it was even remotely organic. I mean, come on! It's not even in the same league as Bob's Burgers! ;-)