> Given the 1973 logo ( http://www.logodesignlove.com/images/evolution/lego-logo-12.... ), in 1998 the image was tightened to make it easier to print digitally ( http://www.logodesignlove.com/images/evolution/lego-logo-13.... )
As far as the changes go... look at the removal of white space in the area between the 'L' and 'E' and within the 'O'. Furthermore, the middle bar of the E was made more pronounced, and the upper terminal of the 'G' was made more regular.
Anything I missed.
I can see what would reduce file size, remove some jaggies on colour boundaries of highly compressed images but it seems more likely to be effective with logoed merchandise (like dye-sub t-shirts, etc.). Is there any good analysis somewhere of what the redesign achieved digitally?
I think in the print world you can assume decent quality like 300 DPI. Whereas the new logo, with its thickening or removal of fine details, is more friendly toward low-resolution computer displays. Look at what happens when those two logos are resized to 60×60 pixels, for example.
> A subtle refinement (a “graphic tightening” in LEGO’s words) of the 1973 logo for better digital (i.e. internet) reproduction.
Digital/internet reproduction in 1973? The web wasn't invented until 1990 and didn't really catch on until around 1997. In fact computers didn't exist in the home and the computers that did exist were text based. The personal computer revolution really happened after the IBM PC was released in 1981.