Popular does not mean profitable! I feel like the tech industry has confused the two over and over again.
Re:Snap falls to IPO price
by skinnymuch on Monday July 10, 2017 @10:16PM
(#14741147)
Of course. But getting popular is an important part of being a big social media company. Profits of $100M on under $1B in revenue isn't going to help things much for Snap if that's not growing because they don't have enough users.
Even if Snap never gets much traction past people in their 30s, that's enough of a market to expand for quite a while. The 18-34 demographic is the most coveted. The pre-teen and teen market isn't something to completely sneeze at either.