Re:How to choose a target market for your SaaS
by mijustin on Monday July 10, 2017 @04:12PM
(#14739215)
There's a few strategies I recommend in the book (Marketing for Developers) for this:
1. Start with people like you – Mike from Freshbooks was a designer. So when he started his company, he focused on designers.
2. Choose a market that is easy to reach – you can test this out by writing blog posts for different markets, and see how easy it is to get traction. Another tactic: try buying Facebook ads for different segments. Which segments do you get the most engagement for? How cheap were those clicks?
3. Start small – starting with a tiny product allows you test our a market, before you invest too much time in it.
1. Start with people like you – Mike from Freshbooks was a designer. So when he started his company, he focused on designers.
2. Choose a market that is easy to reach – you can test this out by writing blog posts for different markets, and see how easy it is to get traction. Another tactic: try buying Facebook ads for different segments. Which segments do you get the most engagement for? How cheap were those clicks?
3. Start small – starting with a tiny product allows you test our a market, before you invest too much time in it.