But of course, the big accounts only want to deal with the big agencies. So the smaller, really creative outfits only survive if they have a couple people on the board who come from the big end of town. Going after small business is just as (if not more) time consuming and the payback is far smaller too. Selling is the biggest chunk of effort and costs. Creativity is the fun part but the very poor cousin.
But of course, the big accounts only want to deal with the big agencies. So the smaller, really creative outfits only survive if they have a couple people on the board who come from the big end of town. Going after small business is just as (if not more) time consuming and the payback is far smaller too. Selling is the biggest chunk of effort and costs. Creativity is the fun part but the very poor cousin.