I like reading it because it's interesting. I can read a hundred reviews where the author says 'The build quality is good and the phone feels solid in your hand.' Those reviews are typically as exciting, fresh, and captivating to read as a first-generation Blackberry is to behold.

It might be a little over the top sometimes, but that's part of what I like about him.

So do I, it's hard to find good, impassioned writing on the web.