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Re:Don't Lower Your Expectations by thrownblown on Saturday July 08, 2017 @02:58PM (#14726698)
It was really the timing and scale of the innovation that mattered. Seat-back video in economy? In 1991? [0] Hugely innovative.

$10 Million in 90's money is like $18 Mil now [1](according to this site i don't fully beleive). $2.5 Bil = $4.5 Bil. That's a lot of money to keep the kids happy.

[0]https://www.virgin.com/travel/how-has-inflight-entertainment...

[1]http://www.in2013dollars.com/1991-dollars-in-2017?amount=100...

Re:Don't Lower Your Expectations by CamperBob2 on Saturday July 08, 2017 @03:58PM (#14726938)
That's a lot of money to keep the kids happy.

Kids eventually grow up and buy plane tickets of their own.

Re:Don't Lower Your Expectations by thrownblown on Saturday July 08, 2017 @04:16PM (#14727005)
plus parents will pay gladly pay more to have entertained children for a trans-atlantic flight.