Re:How to See What the Internet Knows About You
by dhimes on Saturday July 08, 2017 @02:00PM
(#14726415)
In the cases you provide, though, it seems to me (and I am certainly no expert) that you wouldn't need to advertise the same item again. If I bought a vacuum that I'm unhappy with, showing me another ad for it (which is what Amazon does) is the wrong thing to do. Not only will I not buy the same machine again, but I will google and research the products- I will ignore ads unless they are offering me a discount on the one I decide on. Likewise for wrong-sized jeans or buying three more pair.
Ex: I bought a vacuum, but I'm unhappy with it. I bought a pool or oil filter, but it was the wrong one. I bought an X, but it was defective. I bought an 8-ct of paper towels because I run a cleaning service or property management company and use a lot of paper towels. I bought a pair of jeans and they're the wrong size or I bought a pair of jeans and they're exactly the right size and now I want to order 3 more pair so I can have the ones I like.
Years ago, we built a conditional offer engine and the humans operating it kept complaining that it was "broken" because it was suggesting non-sensical combinations. In split-run, those non-sensical combinations were clear winners, even if the humans couldn't get comfortable with them.